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SmugMug > all-time keyword > sign > Crossing Broadway - New York City In 1917, the first electric billboard arrived in Times Square. The mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 lights. The sign was a gum pack, eight stories tall and two hundred feet long. It is estimated there are now 250 major billboards or signs in Times Square, some costing advertisers $2.5 million dollars a year in rental space. New York City requires the signs in Times Square to be at least one and a half times brighter than a typical lighted billboard, many in Times Square are much brighter.
SmugMug > all-time keyword > sign > Sunday Night In Times Square - New York City Until 1904, when the New York Times moved to 43rd street just off Broadway, the area was known as Longacre Square. Longacre Square in New York and London was originally the carriage trade center where carriages were built and repaired. The New Year’s Eve tradition of lowering a lighted ball in Times Square was started by the newspaper. The first ball descended from a flag pole in 1907. Made of iron and wood, with one hundred 25 watt light bulbs, it was dropped one second after midnight.
SmugMug > all-time keyword > sign > Give My Regards to Broadway - New York City The first electric marquee appeared on Broadway in 1891 at a theater on Madison Square at Broadway and 23rd Street. The famous Flatiron Building now occupies the site. By midway through the following decade, the street blazed with electric signs as each theater announced its shows and stars in white lights. With the advent of a subway system, several lines converging at 42nd Street and Broadway, Times Square became the obvious choice for a new theater district. There were so many theaters with bright white lights, it became known as the “Great White Way”!
SmugMug > all-time keyword > sign > The Old Ball Game - Birmingham, Alabama On August 18, 1910 at 3:30 p.m., the gates of Rickwood Field opened to the public for the first time. As more than 10,000 cheering fans watched, the Birmingham Coal Barons triumphed over the Montgomery Climbers 3 to 2. The park was built by Birmingham industrialist Rick Woodward, who founded the Woodward Iron Company. Rickwood Field was modeled after Pittsburgh's Forbes Field and Philadelphia's Shibe Park, and like Shibe Park there are no stands in the right field. Rickwood Field is America's oldest surviving professional baseball stadium, and continues to host baseball games and other events.
SmugMug > all-time keyword > sign > Remember This One - New York City On 11th Avenue, between 27th and 28th Streets in New York City, is a building whose facade is adorned with automobiles of the 1940’s and 1950’s: Ford, Oldsmobile, Packard, Hudson and others. The building must have housed a dealer’s grand showroom in the glory days of the American automobile. Today, the second floor of the the building houses the parts and service department of Manhattan Motorcars, which sells and services Porsche, Bentley, Rolls Royce, Lamborghini, and Lotus automobiles.
SmugMug > all-time keyword > sign > Big Apple - New York City John J. Fitzgerald, a reporter for the Morning Telegraph, used the term, Big Apple, during the 1920's in his newspaper column Around the Big Apple. The term apple was used by stable hands in New Orleans when referring to horse racing and racetracks. Fitzgerald may have picked up the term from jockeys and trainers in New Orleans who aspired to race on the Big Apple, meaning a New York City racetrack. In 1997 the corner of 54th & Broadway, where Fitzgerald lived for 30 years, was renamed Big Apple Corner.
SmugMug > all-time keyword > sign > Water Stones - New York City On May 14, 1959 President Dwight D. Eisenhower broke ground for Lincoln Center for the Performing Arts. New York City's Lincoln Center for the Performing Arts became a reality in September, 1962 when the first of its performing spaces, Philharmonic Hall (now Avery Fisher Hall), was inaugurated with a concert of music by Vaughan Williams and Mahler (among others) played by the New York Philharmonic conducted by its Music Director of the time, Leonard Bernstein.
SmugMug > all-time keyword > sign > Schubert Alley - New York City Broadway and Off-Broadway refers to the number of seats in the theater, not the theater's location. Broadway theaters must have 500 or more seats. Off-Broadway theaters must have 100 to 499 seats, and Off-Off-Broadway theaters have 99 seats or less.
SmugMug > all-time keyword > sign > Bicycle Shop Neon Sign
Crossing Broadway - New York City

In 1917, the first electric billboard arrived in Times Square. The mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 lights. The sign was a gum pack, eight stories tall and two hundred feet long.

It is estimated there are now 250 major billboards or signs in Times Square, some costing advertisers $2.5 million dollars a year in rental space.

New York City requires the signs in Times Square to be at least one and a half times brighter than a typical lighted billboard, many in Times Square are much brighter.
> Crossing Broadway - New York City In 1917, the first electric billboard arrived in Times Square. The mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 lights. The sign was a gum pack, eight stories tall and two hundred feet long. It is estimated there are now 250 major billboards or signs in Times Square, some costing advertisers $2.5 million dollars a year in rental space. New York City requires the signs in Times Square to be at least one and a half times brighter than a typical lighted billboard, many in Times Square are much brighter.
Crossing Broadway - New York City

In 1917, the first electric billboard arrived in Times Square. The mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 lights. The sign was a gum pack, eight stories tall and two hundred feet long.

It is estimated there are now 250 major billboards or signs in Times Square, some costing advertisers $2.5 million dollars a year in rental space.

New York City requires the signs in Times Square to be at least one and a half times brighter than a typical lighted billboard, many in Times Square are much brighter.
Photo by: SVCC • see photo in gallery
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